Regional Sales Manager - Foodservice - Northeast United States

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I declare that to the best of my knowledge all information provided to Rosina in this application is true, correct and complete. I understand that false, inaccurate information or significant omissions in the application may disqualify me from consideration of employment; or, if hired, may lead to my dismissal if discovered at a later date. I understand that this application does not constitute an offer of employment.

Rosina Food Products, Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all Associates.

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Company Description:

Rosina is a privately-held manufacturer of frozen specialty food products. Primary products include meatballs (and other related protein items), filled & unfilled pasta, eggplant cutlets and a variety of Italian themed entrees. Rosina brands enjoy wide distribution in both the retail and foodservice marketplaces. Our corporate headquarters are located in Buffalo, NY and we have two manufacturing facilities in the area.

We enjoy an excellent reputation for high quality products and a superior level of customer service. Please refer to Rosina’s website for more information. www.rosina.com.

Job Description:

Working from home office in Western New York, will be responsible for new business development and coordination of existing sales to distributor and operator accounts. Responsibility may include the management of brokers within the assigned region. The individual will be involved in the planning, directing, and implementing various programs consistent with Company goals and objectives.

Other responsibilities will include:

Develops, maintains and promotes foodservice sales efforts by effective regular and

systematic contact with current and potential customers. This will include the

development of the distributor sales effort. Focus will be to maximize the sales and

profitability of all company products in the assigned region.


Cultivate and leverage existing relationships with regional operator accounts to further

penetrate accounts with existing product categories.


In concert with the Foodservice Management and Marketing team, develops market

              strategies, which are consistent with our Company’s capabilities and goals. Will be

              responsible for formulating the region’s annual sales plan, including anticipated

              promotional expenses.


Will be required to develop significant knowledge of the Company products and

              capabilities. Will be viewed by our customers as a valuable resource for product and  

              service issues.


Will be required to manage distributor and operator trade spending, promotional

             programs and other related activities in accordance with Company guidelines.     


Desired skill and expertise:

Individual will possess a minimum of a bachelor’s degree from a four-year college or University; and five to ten-years related experience serving in a Foodservice sales role with a manufacturer, foodservice distributor, or food broker. The individual must have strong communication, organizational and computer skills. Associates must possess a strong knowledge of the foodservice industry, focused on sales. Candidates must be willing to travel extensively in the assigned region.

Location: Sales in Cheektowga, NY
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